Rebranding project and new packaging design system for Bali Buda, Bali's health food store, organic cafe, refill station and bakery with locations in Ubud, Canggu, Kerobokan among others. Founded in 1994, Bali Buda needed to expand and revamp their stores and created new label design for their many range of packaging. Our work comprises of new logo, packaging design system and guideline. The approach was to simplify the graphic system in order to make it easier for the in-house designer to create the ongoing design needs, while still retaining the organic and cultural approach of the brand with the usages of traditional pattern and hand drawn illustrations. Still feels like a '“Warung”, but make it presentable.
