Epicure

Scope

Brand Identity
Brand Guideline

Retail branding for Epicure. A cigar and spirits lounge in Jakarta and Bali. Epicure Cigar Lounge was born out of a passion for the finer things in life—craftsmanship, culture, and the joy of shared experiences. The founders, lifelong aficionados of cigars and lovers of rich conversations, envisioned a space where the art of cigar smoking could be celebrated in all its richness. They wanted to create more than just a lounge; they sought to build a haven where people from all walks of life could come together to enjoy not only premium cigars and spirits, but also share life experiences.