FISIK and FISIK Football Rebranding

Scope

Brand Identity
Brand Guideline

FISIK is more than just a store—it’s a hub for Jakarta’s sports and football community. Committed to making high-quality sports and football gear accessible to all players, from beginners to professionals, FISIK offers competitive pricing, seasonal discounts, and exclusive member deals to ensure that every sports enthusiast can afford the best equipment without overspending.

As the ultimate destination for sports and football fans, FISIK’s previous identity did not reflect the strength and speed of sports. The logo lacked distinctiveness, especially in a retail environment. The brand needed a bold new look and feel to establish a stronger presence.