Honest Spoon

Scope

Naming
Brand Identity
Brand Strategy
Packaging Design
Brand Guideline

Naming, brand identity and packaging design for Honest Spoon, an artisanal ice cream shop that offers creative twist to traditional ice cream. Honest Spoon ice creams are handcrafted in small batches everyday on premise, using fresh and quality ingredients. Honest Spoon strives to offer all natural ice cream, without the use of artificial flavorings, color and vegetable fat. An ice cream shop that makes you feel less guilty for having a sweet tooth.

Images courtesy of Honest Spoon