Brand and visual Identity for new retail concept for Summarecon group. Rambla is a multi brand superstore with a hybrid concept where customers can buy in store or online. The store experience itself also goes beyond normal retail experience where people can have coffee and also do groceries in addition to fashion. Inspired by the festive nature of Rambla street in Barcelona, we created brand identity system that reflects excitement and motion, because retail experience should not be static anymore.
